Status: 
Complete.
Project Overview
Client
The client is Aussie Bodz Spray Tanning, a mobile tanning salon based in Brisbane, Queensland, AustraliaProject URLs
Target Audience
This website is aimed at the health and beauty clients in Brisbane, Australia, especially those interested in a safe, sunless, and easy solution to tanning all year round.
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Notably the core functionality of the web design were to be.
- An attractive website design.
- House a large amount of content about the tanning industry in general as well as the spray tan trade in order to inform potential clients in a transparent manner.
- Be a point of sale.
- Perform very well as a point of contact for searches on popular related keywords
Project Comments & Suggestions
Design Features
Attractive Design
Clean, reflective, and warming orange and white surfaces adorn the website, this is the colour scheme of the sun, and the beautiful skin tones that are associated with a great tan; Photography of well tanned, buffed models which resonate with the theme.
Simple Layout
A simple layout was a must for this project owing to the multiple points of entry and common goal of providing pathways to online sales. The large amounts of information present do not detract from the design, but enhance it.
Search Engine Strategy
The Search Engine strategy was very important for the Brisbane Spray Tan project, as spray tanning is a growing market, and especially Spray Tanning in Brisbane. It was important to get a website that ticked all the right boxes as far as the Search engines are concerned, and this project certainly did that.
To date the Aussie Bodz Spray Tanning website has had the highest average index for any spray tanning company in Brisbane.
Large content base
The large content base was developed by the business under the direction of Creative Arm partners Dragon SEO. This was an important part of the initial search strategy where by providing a large and interesting content base, the website would rank well because of its relevancy in meeting the target audience where they are at in their buying cycle.
Cost effective WordPress development.
The costs to develop this website were very low because the "Wordpress" platform was used to deploy. The orange theme was an existing Wordpress theme which was customised for the business by Creative Arm for the spray tanning industry.
Best coding practices
Valid XHTML and CSS and strict PHP practices were used, all code is marked up, this will future proof the website as well as protect it from security vulnerabilities and crashes.